McFarlane Toys just secured the rights to produce 7-inch action figures across Sony Interactive Entertainment's entire catalog. God of War. Helldivers 2. The Last of Us. Uncharted. Twisted Metal. Ghost of Tsushima. Horizon. Bloodborne. All of it.
The announcement dropped February 13. It's the biggest video game licensing deal McFarlane has landed since the company started seriously expanding into gaming collectibles. First wave hits Spring 2026 with Helldivers 2. God of War follows in Summer 2026. Everything else comes after.
What's Coming First
Helldivers 2 gets the opening slot. Four Super Earth soldiers in different armor sets: B-01 Tactical, CE-35 Trench Engineer, SA-04 Combat Technician, and TR-40 Gold Eagle. All 7-inch scale. Ultra-articulated. Packed with accessories for maximum poseability.
These figures are part of McFarlane's Elite Edition and Gaming Edition lines. That means the same build quality as McFarlane's DC Multiverse figures. Detailed sculpts. Sharp paint. At least 22 points of articulation. Accessories specific to each armor type.
God of War figures arrive Summer 2026. McFarlane hasn't announced which characters yet, but Kratos is a lock. Beyond that, expect Atreus, Freya, and possibly Thor or Odin from Ragnarok.
The Rest of the Lineup
Sony gave McFarlane access to the full vault. That means figures based on The Last of Us, Uncharted, Twisted Metal, Ghost of Yotei, Ghost of Tsushima, Horizon, and Bloodborne are all on the table.
No specific release dates for those yet. But the license is long-term, so expect McFarlane to pace these out over the next several years. Keeps the line fresh. Gives collectors time to actually buy figures before the next wave drops.
Pricing
McFarlane hasn't announced official pricing. But based on the company's DC Multiverse line, expect $20 to $25 for standard figures. Deluxe releases with larger builds or extra accessories will likely run $30 to $35.
That puts McFarlane in the gap between cheap mass-market toys and premium imports. NECA's Ultimate figures run $30 to $45. Bandai's Figuarts line starts at $60. McFarlane undercuts both while still delivering quality adult collectors will actually display.
What Existed Before
PlayStation figures have always been scattered. NECA made The Last of Us Part II figures in 2022. Joel and Ellie Ultimate 2-Pack. Good sculpts, 30+ points of articulation, sold out fast. Spin Master did some Horizon and God of War Ragnarok figures in 2024, but they were six-inch scale and aimed more at kids than adult collectors. A few one-off releases here and there, but nothing consistent.
This is the first time a major U.S. action figure company has secured blanket rights to Sony's catalog. That consistency matters. Collectors know where to look. Retailers know what to stock. McFarlane can build momentum across multiple franchises instead of hoping for lightning in a bottle with a single property.
McFarlane's Expansion Run
This deal is part of a bigger pattern. McFarlane has been aggressively expanding beyond DC and Spawn over the last two years.
In February 2026, McFarlane acquired QMx, the company behind Q-Figs collectibles. That acquisition brought licenses for Marvel, DC, and other properties into McFarlane's portfolio. Q-Figs relaunch in Summer 2026 with a blind box program and deluxe window box releases.
Before that, McFarlane landed licenses for Mortal Kombat, Warhammer 40K, Five Nights at Freddy's, and Fortnite. The company is no longer just the DC Multiverse brand. It's positioning itself as the collector-grade action figure maker for every major entertainment franchise that's not already locked up by Hasbro or NECA.
The Approach
Todd McFarlane's pitch: "Being faithful to what gamers already know and love about these games will always be at the forefront."
Translation: screen accuracy. Make the figure look like the character looks in the game. Articulation. Weapons. Accessories. Don't overthink it.
That formula moved millions of DC Multiverse figures. Batman priced at $22.99 that looks like he walked off a comic page. Now the same playbook gets applied to Kratos, Joel, and Aloy.
The Real Question
Will McFarlane go deep or stick to the headliners?
God of War has a massive cast. So does Horizon. If McFarlane only makes Kratos and Aloy, that's fine but limited. If they go deep with side characters, villains, and variants, this becomes a must-collect line.
Based on how McFarlane has handled DC, expect both. Main characters first to build the line. Deep cuts later for the hardcore crowd.
The Bigger Picture
Video game action figures are having a moment. McFarlane has PlayStation. NECA has retro gaming properties and horror crossovers. Hasbro just landed Street Fighter ahead of the 2026 movie. Bandai's Tamashii Nations does Elden Ring and FromSoftware. Funko has everything Funko has.
The NECA Last of Us 2-Pack is going for over $100 on the secondary market. It was $75 retail. The demand for quality video game figures at accessible prices has been obvious for years. Nobody was filling the gap.
McFarlane's edge is price. A $22.99 Kratos sitting next to a $120 import Kratos on a collector's shelf tells the whole story. Same character. Same display potential. One-fifth the cost.
Helldivers 2 drops Spring 2026. God of War follows Summer 2026. Pre-orders go live closer to release on McFarlane's site and major retailers.
